Wedding planner courses should make starting
a wedding planning business simpler
Wedding planner certification doesn't always guarantee that starting a wedding planning business will lead to success. And becoming a certified wedding planner is more competitive than ever. Wedding planner courses that focus on fashion rather than business leave a gap in the knowledge needed to become a certified wedding planner in a crowded field. Wedding planner certification is more common and clients are more sophisticated than ever before. You don't need an MBA, or even a college degree. But to become a certified wedding planner starting a wedding planning business for the first time, or diversifying an existing business, you do need expert advice about the principles, problems, and processes of starting a wedding planning business today. You need what traditional wedding planner courses typically omit: Wedding Entrepreneurship 101. So here it is.
Becoming a Certified Wedding Planner Today Requires
Business Planning, Budgeting, and Marketing Know-How
Starting a wedding planning business entails some elements common to all service businesses, and others that are unique. Beyond wedding planner certification, you need reliable data to anticipate what couples really want in the market you'll be serving. You need to know what your likely competition offers (and charges). You need to determine how becoming a certified wedding planner, combined with your distinctive talents and skills, will make your particular 'value proposition' sell. Do you want to become a certified wedding planner because you're creative, personable, and love weddings? Good. These qualities are essential. Are you starting a wedding planning business because you're organized, energetic, and focused on both the big picture and the small details? Even better. Whether you're becoming a certified wedding planner to be self-employed, or to work for a large firm or wedding venue, you'll benefit tremendously from our crash course in managing and marketing a business. Do this before you work for someone else, or become a certified wedding planner with an 'Inc.,' 'Co.,' or 'LLC' after your new business name. Other wedding planner courses may help you get creative. Ours helps you get clients.
Course Video Tutorial: 'An Expert Consultant Teaches Wedding Entrepreneurship III' (24:02)
Daryl Glenney brings Members four decades of experience in owning her own business, managing and marketing major campaigns, and training women for positions of power as an international consultant for organizations including Business and Professional Women, the Association of Junior Leagues, the Jordanian National Commission for Women, Search for Common Ground, the Africa-America Institute, and the YWCA of the USA. No problem is too big, no detail too small, in the focus she brings to her subject: self-empowerment through self-employment as a wedding planner. Her analysis of today's multicultural wedding market is as valuable as her advice about finding a lawyer, structuring a contract, and sharing office space to save money. As the author of respected training textbooks and the writer for a major law firm's pioneering website, she is an astute 'crossover' entrepreneur who knows how to diversify any business (and ensure income) by adapting its owner's skills to other fields. Above all, she teaches from experience, not theory. She concludes her treatment of wedding entrepreneurship using non-technical terms and real-life examples to guide students in starting a new business or diversifying an existing one. This course video tutorial is divided into three parts. It includes a live demonstration by Wendy Harrop conducting the rehearsal for a small April wedding in a remote rustic setting.
Learn 12 essential elements of structuring and diversifying a wedding business to avoid mistakes and optimize outcomes:
- Key questions to ask your lawyer and accountant before you begin your enterprise
- Four types of business entities to consider when structuring your new business
- Four financial considerations in choosing the type that's best for you
- Cost and image factors in deciding whether and where to have an office
- Dressing and driving for success in the style that suits your market
- Why keeping meetings small helps in getting the assignment
- Five guidelines for managing initial client consultations
- Five guidelines for managing your client proposal
- Five guidelines for managing demanding personalities
- Five guidelines for managing same-sex weddings
- Five guidelines for managing multiculturalism in your business
- How educating yourself in emerging markets gives you the edge that never ends