Wedding planning businesses encompass wedding coordinator duties
that benefit from wedding coordinator training

Owners and employees of wedding planning businesses need up-to-date wedding coordinator training to prepare for the challenging diversity of wedding coordinator duties, markets, and business issues that go along with professional wedding consultant certification. While traditional wedding coordinator certification programs emphasize well-documented subjects such as etiquette and attire, to be relevant wedding coordinator training should provide students seeking wedding coordinator certification with information, examples, and skills needed to operate wedding planning businesses under constant pressure from clients and competitors. Knowing how to attract clients and close deals is essential, but only the beginning. Doing due diligence with subcontractors, maintaining discipline in messaging, and diversifying services during seasonal slumps are also needed to stay ahead of the competition. Wedding consultant certification programs that teach the basic principles and best practices of contemporary wedding entrepreneurship are the most relevant, and valuable, to users.

Serious Wedding Coordinator Certification Prepares Students to Build
Wedding Planning Businesses Using Data, Not Dreams

Wedding coordinator training can be fun and wedding coordinator duties can be delightful. But wedding planning businesses that don't make money are a hobby, not a business. Unless wedding consultant certification is your personal project rather than your professional goal, your wedding coordinator training should include guidelines, tools, and techniques required to excel in any small business. For wedding planning businesses, this means money-saving tips on outsourcing your copywriting, graphic design, and website development tasks to affordable freelancers. It means establishing clear time-and-cost boundaries with wedding clients who, like political candidates, are running under pressure in the race of their lives. It means learning how to carry out low-cost local-market research on your potential clients and your competition. And it means knowing how to control your message: making sure that every person who works for you and every item in your 'family of communications' conveys a consistent statement, from naming your business and writing your brochure to meeting with clients and maintaining your website.

Course Video Tutorial: 'An Expert Consultant Teaches Wedding Entrepreneurship II' (30:53)

Daryl Glenney is uniquely qualified to guide serious students seeking meaningful wedding consultant certification to set up their own wedding planning businesses. A master of staying on-message and on-budget, she trained as a journalist but moved early into the national political arena as one of a very few female consultants managing major issue and candidate campaigns around the country. During a busy career with marriages, and professional daughters with families of their own, she gained a unique perspective on wedding coordinator duties as they evolved from the 1960s to the present day. As a widely travelled trainer on behalf of international women's empowerment organizations, she also has a definite point of view about wedding coordinator certification programs. She believes that to succeed in any new enterprise, wedding planning consultants must be business-savvy. In this course video tutorial, Daryl shares inside tips on conducting market research, vetting vendors, and acting ethically in your own best interest at all times. Her advice is gleaned from decades of experience researching what people think about issues, what to look for in vendors you can trust to meet your standards (and deadlines), and what is required to navigate a small professional community such as wedding planning. This course video tutorial is divided into three parts. It includes a live demonstration by Wendy Harrop conducting the rehearsal for a small April wedding in a remote rustic setting.

Daryl Glenney, Political and Entrepreneurship Consultant

Learn 12 essential elements of managing an entrepreneurial wedding enterprise:

  • Why over-servicing clients can be bad for business
  • How to set boundaries with clients that benefit everyone
  • How to leverage your assets and expand your skills to diversify your business
  • Five ways to attract attention and acquire clients
  • When to outsource communications and how to keep everyone on-message
  • Five ways to verify vendors and subcontractors to avoid mistakes
  • Seven considerations when choosing a name for your new business
  • Why strangers, not friends, are your best source of information about your local market
  • How to conduct affordable opinion surveys and focus groups
  • How to know what's important to local clients before you open your business
  • How to research your local competition as an ethical colleague
  • The five personal 'B's' needed to build a successful wedding planning business

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