Wedding flowers and floral arrangements set the wedding's stage

Wedding flowers are a global business and a key element of contemporary wedding design, expressing a couple's culture and style and setting the stage for their celebration. Today wedding bouquets, floral arrangements, and other floral wedding decorations comprise 10-15% of average wedding cost and offer more options than ever before. Seasonality and expense are significant factors, particularly for clients planning a modest budget wedding. In some cultures, white is an inappropriate choice for any wedding flower arrangement. In others, wedding flowers of every possible color are used to create wedding bouquets for brides and bridesmaids, boutonnieres for groomsmen, floral arrangements for wedding reception centerpieces, and dramatic wedding decorations, including embellishments for custom-designed wedding cakes. Regardless of their budget, culture, or style, guidance from a floral professional gives the couple confidence to select wedding flowers that enhance the theme, harmonize the setting, and are appropriate for the time and location of their wedding. Where it's culturally improper to use a particular wedding flower or color, expert guidance is indispensable, especially for a wedding planner working with clients in a multicultural community.

Wedding Flowers of Every Variety Come from All Over the World

The United States consumes 15% of the world's production of cut flowers. Wedding flowers comprise a major portion of this global business and are jetted daily to local flower markets, floral shops, and floral designers from distant sources in Europe, Latin America, Southeast Asia, Israel, South Africa, and the USA. As a result, fresh wedding flowers are always available. Orders for do-it-yourself cut flowers can be placed online for next-day delivery. Orders for completed floral arrangements and wedding bouquets can be placed online or in person with commercial florists everywhere. Orders for custom-designed floral arrangements bundled with themed wedding decorations can be placed with local floral designers, who may be employed by a florist or work independently. Typically referred by wedding planners, wedding vendors and venues, or other clients, floral designers don't have to work for a floral shop to provide amazing flowers for a traditional wedding, exotic flowers for a multicultural wedding, or locally grown flowers for a green wedding, winery wedding, or modest budget wedding. Price, performance, and reliability vary widely within the wedding flower business, so wedding planners and couples who know how it operates have a big advantage. Using insider knowledge to evaluate floral sources, shops, and designers saves time and money, avoids stress, and ensures that the wedding flowers harmonize with the couple's culture and style, enhance the wedding theme, and set the stage for a colorful celebration.

Course Video Tutorial: 'A Floral Designer Teaches Wedding Flowers and Wedding Decorations' (27:31)

Young Kwon, the owner of De Young Floral Events, is a celebrated floral designer serving an ethnically diverse West Coast market with a high percentage of destination weddings. From her Bay Area floral shop, she and her staff of seven create simple wedding bouquets for elopements at city hall, colorful floral arrangements for intimate outdoor weddings, and spectacular floral environments for Jewish, Christian, and Hindu celebrations held at major hotels. A trained wedding planner, she's on the preferred vendor lists of prestigious destination wedding venues throughout the Bay Area. A talented floral designer, she's also a hands-on florist who insists on buying her flowers in person, understanding every client's culture and style, and clearly communicating the importance of process, price, and priorities at the initial consultation. In this course video tutorial, Young shares with Members trade secrets of the wedding flower business and creative ideas for floral wedding decorations. She also conducts live demonstrations as she and her staff prepare, deliver, and install floral arrangements and wedding decorations for a 500-guest Hindu wedding at a major hotel.

Young Kwon, Floral Designer

Learn 12 essential elements of wedding flowers, wedding decorations, and the wedding floral business:

  • The difference between a commercial florist and a floral designer
  • Using bridal expos, referrals, and the Internet to find floral designers
  • Selecting your wedding venue before choosing your wedding flowers
  • Establishing a percentage of the wedding budget for flowers before the initial consultation
  • The importance of frequent consultations and the flexibility to make changes in plans
  • Pricing structures, billing practices, and seasonal factors affecting cost
  • How a floral designer can help create or clarify a client's vision for the wedding
  • How wedding flowers harmonize wedding theme and complement catering colors
  • Asian floral styles that inspire innovative wedding ideas
  • The secret of planning a 'simple but elegant' wedding
  • Floral arrangements that can be eaten, recycled, or taken home
  • Planning a destination wedding using the Internet, a wedding planner, and a proven local florist

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