Expert video editing is a must for great wedding video results

Digital technology has made the video camera small, light, and easy enough for almost anyone to use. But high-quality wedding video shot in high definition video format using highly complex video editing software is no job for amateurs. So it's important for wedding planners and couples commissioning wedding video and wedding photography to understand how contemporary photography and video differ, what to expect from each, and why budgeting for proven professionals pays off with better results from both. Great wedding pictures are like paintings, capturing memorable moments in timeless images. Great wedding video is like moviemaking, and requires a mastery of complex technology, a sense of visual narrative, and the ability to direct others unobtrusively. But the quality of finished wedding video footage depends less on the video camera or video software than on computer skills and video editing expertise. The advent of high definition video has further widened the gap between professional and amateur wedding video. And while high definition video cameras are becoming less expensive, the computer hardware, video software, and time required to turn hours of raw footage into a sophisticated, professional-quality film remain costly and impractical for amateurs. Thirty minutes of movie-quality wedding video takes many hours of technically intense video editing.

Photo courtesy Kiet Do

In Addition to Video Editing, Cinematic Wedding Video Requires an Artist's Eye

Advanced video software has made video editing increasingly versatile, but also more difficult to master. The range of video editing special effects available at the computer is overwhelming, and facing too many options in the video editing process without having skill or self-discipline leads to distracting flaws and disappointing results. The expert use of complex video-editing effects requires technical know-how, scrupulous attention to detail, and an artist's eye for what works and what doesn't. Professional wedding planners and couples getting married need up-to-date information about the business of wedding video, the attributes of a hand held video camera, the functions of sophisticated video software, and the principles of professional video editing, particularly high definition video. With this information, they are better prepared to navigate the high-tech world of contemporary wedding video, to budget realistically, and to hire a qualified professional to make their wedding day movie a hit.

Photo courtesy Jonathan Pitts

Course Video Tutorial: 'A Multimedia Consultant Teaches High-Tech Wedding Video' (23:54)

Jonathan Pitts, a young multimedia consultant teethed on cutting-edge technology, produces wedding videos and special projects for clients throughout Silicon Valley. During the rollout of Apple's iPhone, iPod, and iPad products, he worked at the company's Santa Clara, California, store, training customers at every level of proficiency to use the latest device. A weekend wedding video professional working exclusively with high definition video format, he provides direct-to-customer consulting services in all areas of computers, networking, and imaging software-hardware integration for both business and personal applications. His technical mastery is exceptional, his breezy style is engaging, and his perspective on how the videographer interacts with the wedding planner and couple getting married is based on experience. In this course video tutorial, Jonathan details for Members the processes, systems, and business procedures of contemporary wedding video, with concrete suggestions for incorporating compelling wedding day video into any wedding business website.

Jonathan Pitts, Multimedia Consultant

Learn 12 essential elements of high-tech wedding video and navigating the wedding video business:

  • Contemporary video camera and video software products
  • How high definition video editing enhances wedding video quality
  • How digital photography and video technologies are converging
  • Where to look and what to ask when hiring a wedding video professional
  • Cost, scheduling, package, and video-format delivery options
  • How the wedding day videographer coordinates with the photographer
  • How to control lighting, establish location, and overcome spatial limitations
  • Creating clean video, clear audio, and a compelling story line
  • How to compensate for adverse outdoor lighting and sound conditions
  • Special effects, speed features, and technical compensation strategies
  • Shooting bonus footage for the clients' eyes only
  • How to use video content to build a dynamic wedding business website

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