Global warming is heating up the green wedding movement
Concern about global warming and climate change is stirring the wedding industry as creative go-green couples discover ways to make their modest budget wedding more ethical, affordable, and eco-friendly. Most go-green couples use recycled products and energy-saving services. Many choose to get married close to home, close to nature, or close to a particular environmental cause. Some show their concern for climate change by using the Internet to send paperless invitations, distribute chemical-free digital photos, and webcast their event to virtual guests back home. Even bridal gowns go green when they're rented, recycled, or purchased second hand. The burgeoning green wedding movement has affected how environmentally-aware Americans are getting married, and added a new green chapter to the traditional wedding planning book.
The Blooming Green Wedding Market is a Budding Business Opportunity
Ethical values, global warming and climate change, and a desire to downsize the traditional white wedding to modest budget-wedding scale are common motivators for couples who want to make a moral statement, educate their guests, and support go-green vendors while planning their own green wedding. From a go-green perspective, it's surprising that the American wedding industry continues to ignore the inconvenient truth that green wedding and budget wedding customers represent a rising market, not a passing fad. Except for go-green advertising by a growing group of green wedding businesses, attention to the burgeoning green wedding and budget wedding movement in the United States has been limited to a handful of articles about global warming, climate change, and go-green wedding events written by journalists who understand that the green wedding trend is here to stay. The industry's standard wedding planner book is missing a vital chapter, and mainstream wedding planners are missing an inviting opportunity to diversify their business.
Course Video Tutorial: 'A Journalist and Author Teaches the New Green Wedding' (37:42)
Foremost among those writing about the green wedding movement is Mireya Navarro, Style correspondent for the New York Times and author of the wedding planning book 'Green Wedding: Planning Your Eco-Friendly Celebration.' Based on her research for 'How Green Was My Wedding,' a groundbreaking New York Times feature about green wedding celebrations on the West Coast, her green wedding planner book tells the inspiring stories of pioneering couples who discovered a variety of go-green venues, vendors, and wedding ideas while planning their own green wedding. Far more than just a simple wedding planning guide, the lavishly illustrated work explains the green wedding phenomenon in the context of increased public awareness about climate change following the release of 'An Inconvenient Truth,' the Academy Award-winning documentary based on the effort of Vice President Al Gore to educate citizens about global warming. 'Green Wedding' shows how the carbon footprint of any wedding can be reduced using innovative technology and simple ideas, how go-green newlyweds can set up eco-friendly housekeeping, and how green wedding resources can be accessed from almost anywhere. Written for a mainstream audience, 'Green Wedding' makes a convincing case for planning a go-green wedding, without preaching, judging, or advocating conformity to a particular practice. In this course video tutorial, Mireya teaches Members green wedding techniques, including ideas, illustrations, and resources that can't be found in a traditional wedding planner book or conventional wedding planner course.
Learn 12 essential elements of planning a green wedding:
- Characteristics of a green wedding celebration
- Why the green wedding movement is growing
- How to find and verify green venues and vendors
- How to limit your guest list without hurting feelings
- Ways to make non-green venues greener
- Why locally grown food is great for any celebration
- What organic really means and why local is often as good
- What fair-trade standards mean and why they matter
- Leveraging Internet technology to save trees, travel, and time
- Six ways the white wedding gown can go green
- How to offer clients green wedding options and attract green wedding business
- How to help newly-green clients navigate the global green wedding market
- How to identify phony 'greenwasher' vendors and venues