Being a wedding planner today requires wedding planner training
and a wedding planner certificate
Wedding planner careers and jobs often pay a better wedding planner salary when you've earned a credible wedding planning certificate before you begin. The best wedding planner training is built on the proven principles and practices of being a wedding planner in a small, self-owned service business. Although you don't need previous business experience for your wedding planner certificate, you do need to know how a start-up business is formed, financed, marketed, and managed before setting out on any of a variety of wedding planner careers with your wedding planning certificate in hand and a wedding planner salary in mind. Most wedding businesses are owned and operated by one person. Others are partnerships and have employees. To succeed today, owning your own business or working for someone else means being a wedding planner who understands the basics of Business Management 101 from the unique perspective of wedding entrepreneurship, a field that is surprisingly similar to politics.
Wedding Planner Careers Excel with Wedding Planner Training
From an Expert in Wedding Planner Entrepreneurship
Like political consulting, being a wedding planner is a seasonal business with clients who often demand intense, personal handholding, then leave immediately when the campaign or wedding is over. Like a political consultant's pay, a wedding planner salary comes from client fees, and is subject to seasonal highs and lows. While a wedding planning certificate is important to inspire confidence in clients, a wedding planner's success, like a political consultant's, requires a business strategy based on local market research, a solid business plan, and a monthly budget grounded in reality. Professional success also requires people-management skills that don't come automatically with completing a wedding planner certificate program. In other words, it takes real-world experience to avoid costly mistakes. When you're starting out, this is best provided by an authoritative source, with practical tips gleaned from years of experience.
Course Video Tutorial: 'An Expert Consultant Teaches Wedding Entrepreneurship I' (31:00)
Daryl Glenney is just such a source. A longtime political consultant on the East Coast, she has managed winning campaigns for hundreds of candidates and issues, as if each election were a wedding where there is only one chance to get it right. Educated at Stanford and Georgetown universities, she makes the case that being a wedding planner today is much like being a political consultant in the early years when she began her business. Wedding planner careers, she says, are built on creative ideas and personal relationships, like politics, but also on practical considerations of management, marketing, and money that are far from academic. While a wedding planning certificate may attract high-quality clients and a higher wedding planner salary, sustaining a business where there are few repeat customers isn't easy. In almost 40 years as a self-employed business owner in an arena where women are finally achieving equality with men, Daryl has experienced every kind of business cycle, and every problem likely to be faced by anyone completing a wedding planner training course and opening a new business. A wedding planner certificate may mean a better wedding planner salary whether you're working for yourself or someone else. But learning the proven principles of wedding entrepreneurship is essential to set up your own business, alone or with a partner. This course video tutorial is divided into three parts. It includes a live demonstration by Wendy Harrop conducting the rehearsal for a small April wedding in a remote rustic setting.
Learn 12 essential elements of starting a wedding planning business:
- Differences in styles and skill sets between men and women in business
- Benefits and challenges of starting your own enterprise
- How to tell if you've got what it takes, and whether you're really ready
- Advantages and disadvantages of having a business partner
- Why having a business partner of the other gender can be a plus
- How having and being a mentor helps avoid costly mistakes
- Three mega-trends in today's changing wedding clientele
- How to capitalize on these changes when starting your business
- The 'groom boom' and where it should fit in your business planning
- 10 key questions to answer before you begin
- How to build a realistic budget and control monthly cash flow
- What to include in your client contract